In reality, however, the Max Azria label (designed by husband and spouse team Max and Lubov Azria) has been anything but overt of late. Take a glance at their last autumn / winter offering: minimalist, delicate, and with flow. And so it was that at New York fashion week, on a catwalk of temporary floorboards walked a quantity of the best models in the city, and draped loosely across their frames was a collection that was exactly the opposite of what springs to mind when you think 'Azria'. What was unveiled is a collection whose hems are modest. A collection whose fabrics are spun in greys, blacks and olives. Detailed yes, layered yes, but overt no.
Max Azria's fall 2011 catwalk didn't a lot start as it did pound in to life, the bass of the catwalk track reverberating in my ear drums in much the same way I can still listen to a long night out in the confines of a small European night club long after it's ended. Not subtle, but then most things associated with the Azria surname tend not to be. But such is the cost of becoming best known for defining exactly how sexy a bandage dress can be.
But there still has to be some flash of skin in order for it to truly be a Max Azria collection. And so the was. Yet in lieu of coming in a figure hugging shape, the flash of skin came courtesy of thigh high splits applied to skirts cut below the knee, and also courtesy of the slightest use of sheer cloth within the range. That, however, is slight in the sense of repetition given this Azria label closed on a glance designed to stick in one's mind: model Jac taking to the catwalk in a sheer maxi dress. But even then the impact was reduced courtesy of the dress being paired with a heavy winter overcoat.
Not much of what you'd expect. In fact, not only was there not a tiny black dress in sight, there was barely a tiny dress to speak of. In lieu, the Max Azria collection you can expect for the approaching season opened with block tailoring, and continued those seven elements throughout lots of of the other pieces. Where it wasn't tailored and it wasn't blocked, it was loose with the collection's tonality applied to odd, un-Azria feeling pieces such as jumpsuits and work overalls.
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